Varden started by looking at secondary packaging for the gifting market, and particularly confectionery.
Gift packs are conventionally tin, or multiple-material blister packs.
Thermo-formed pulp allows for organic packs to be created, with true shelf stand-out, that are also 100% recyclable.
The Varden process allows for in-line decoration of the pulp, during the moulding process, so that the finished pack is decorated in thee dimensions, in the same way as an embossed tin, or thermoformed plastic box.
Different design concepts are shown below. Recent line-speed developments by Varden mean that these designs could now be produced at commercial scale and cost.