A first-time exhibitor at LUXE PACK Monaco 2023, Australian company Varden’s Paperseal brand is moving beyond food to focus on the cosmetics market with its thermoformed refills made from agricultural by-products.
Paperseal (Varden), historically specialized in food packaging, is now targeting the cosmetics market. “Our development is environmentally motivated; it’s about identifying sectors where there is a lot of waste. While refills are not new in cosmetics, many are made using plastic and we want to offer an alternative material,” the Australia-based company tells Formes de Luxe.
At LUXE PACK Monaco, Paperseal showed refill cups for skincare jars. The Paperseal Cosmetics Rigid Refill is made of agricultural by-products; sugar cane refills were on show at the booth, although it says bamboo, rice straw and wheat straw can all be used. The waste material undergoes a refining process to standardize the fibers, and is then thermoformed. A 10-micron thick biopolymer barrier coating that was developed in-house is applied to the inside of the refill cup. Paperseal says that the refill offers “the same shelf-life and performance” as plastic, while being biodegradable, compostable (home and industrial) and recyclable in the paper stream.
In terms of customization, the bagasse can be dyed with paper pigments, and refills with inclusions were also on show. “We are able to integrate 5-10% of waste material from the product formula into the bagasse,” Paperseal affirms. Indeed, the company presented refills containing camellia seeds and tea leaves at its booth. The refills themselves can be heat-sealed with a nano-cellulose film.