Luxepack Monaco 2023

For the second year Varden will be attending Luxepack, but this year with a stand and a product launch. We are launching our personal care solid refill, designed to replace the plastic refill bowls that a number of high end cosmetics brands are moving towards. The Varden pack offers the same shelf life and performance as plastic, but in a natural sustainable moulded fibre bowl that is a thing of beauty.

To support the launch, we also have a new and provocative marketing campaign…. our paper seal logo is very recognisable, and it turns out that in French a seal is “le phoque”. So we are going with the slogan to “Paperseal the Plastic”, except with the French language version sounding a little more rebellious as in “Phoque le Plastoc!”
The Paperseal stand is DE02 and will be covered in classic French environmental slogans, so please do come and see us. There will be a “Phoque le Plastoc” special edition T shirt available for visitors to the stand!